April 17, 2026
By Victor Mejia Lacayo
Faith and Flu: Evaluating the Role of Faith-Based Outreach and Trusted Messengers in Promoting Vaccination Among Older Black Adults
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This study explores how trusted community messengers helped strengthen flu vaccine confidence and expand outreach in Black communities through faith-based and neighborhood partnerships. It highlights the important role that churches, salons, and barbershops can play in sharing trusted health information and addressing concerns about vaccination. By centering community voices and culturally relevant engagement, the study shows how local partnerships can help build trust and improve vaccine acceptance.