FOR IMMEDIATE RELEASE | February 24, 2005

FORMER DALLAS COWBOY RAYFIELD WRIGHT, HALL OF FAMER ABNER HAYNES, SR. & CITY COUNCILMAN ED OAKLEY SUPPORT HEALTHY HEART CAMPAIGN IN DALLAS 

Foundation Launches Healthy Heart Campaign to Tackle Disparities 

Contact: Cleve Mesidor (202) 223-7560

Foundation to Implement Interventions in Congressional Districts

To tackle cardiovascular disease disparities in Dallas, National Minority Health Month Foundation (NMHMF), in cooperation with Dallas City Councilman Ed Oakley, the Heroes of Football and the American Heart Association, today launched the Healthy Heart campaign, a data-driven initiative, at a press conference at Parkland Health & Hospital’s Bluitt-Flowers Health Center. Pfizer Pharmaceuticals, Inc. is the sponsor of the groundbreaking effort.

“With February being American Heart Month, it is appropriate to kick off this evidence-based campaign now,” said Dr. Gary Puckrein, Executive Director, NMHMF. “Working in collaboration with local government, community organizations and industry in Dallas, we hope to turn the red zip codes into green, healthy zip codes by identifying individuals who are at highest risk and strategically implementing interventions.”

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About The Forum

The National Minority Quality Forum (NMQF) is a 501(c)(3) not-for-profit, non-partisan, independent research and education organization. The vision of NMQF is a health services research, delivery and financing system that provides quality and effective health services to the biodiverse American general population of the 21st century. NMQF helps assure that national and local quality improvement initiatives are informed by scientific evidence, and place a priority on the quality of care and patient outcomes in all populations.