Campaigns

Lupus is a chronic autoimmune disease that disproportionately affects Black women, who are three times more likely to develop it than white women. Beyond Lupus raises awareness and visibility by sharing patient stories, delivering culturally tailored resources, and providing guidance on early diagnosis and treatment. The campaign also empowers women with tools for self-advocacy and encourages participation in research that reflects those most impacted.

COVID-19 remains a serious threat, with misinformation and access barriers fueling ongoing risks. The Auntie Rona campaign makes the virus tangible through humor, memes, and social media storytelling that resonate across diverse audiences. The campaign engages families online and at community events to encourage vaccination, combat misinformation, and keep conversations about COVID-19 alive.

Influenza poses a significant threat to vulnerable populations. The fact is Medicaid beneficiaries, many of whom are people of color and from low-income households, are not receiving the same timely care as those with private insurance. Influenza poses a significant threat to underserved populations, particularly children, older adults, and individuals with underlying conditions. It is a highly contagious respiratory virus that can result in severe illness, hospitalizations, and in some cases, even death.

Alzheimer’s and dementia are growing concerns in communities of color, where stigma, late diagnoses, and limited resources remain barriers to care. Talk About Alzheimer’s increases awareness and reduces stigma through culturally relevant education, storytelling, and caregiver engagement. The campaign connects families with resources, promotes early detection, and fosters supportive spaces for open conversations about brain health.

RSV poses a significant threat to
vulnerable populations. The fact is parents of color, particularly those of low-income status, are not prepared for the next wave of RSV. RSV poses a significant threat to vulnerable populations, particularly infants and young children with compromised immune systems. It is a highly contagious respiratory virus that can result in severe illness, hospitalizations, and in some cases, even death.

National Minority Health Month is an inclusive initiative that addresses the health needs of people of color. Our goal is to strengthen the capacity of local communities to eliminate the disproportionate burden of premature death and preventable illness in minority populations through prevention, early detection, and control of disease complications.